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Serve Up Data Insights on a Silver Platter

You're Just Moments Away from the Essential Trainings, Guidance & Support You Need to Plan, Develop & Grow a Lucrative, Impactful Data Analytics Agency or Career

Stop us if any of this sounds familiar

If so, then you already know what a minefield it can be trying to get quality advice & support on mastering data analysis tools and turning raw data into actionable insights

That's what inspired us to build Better Than Data

Thankfully, all of that is behind you...

Introducing Better Than Data Membership

Better Than Data is the premier training community for data analysis professionals and digital marketers.

It’s a membership about mastering data!

And it’s packed with in-depth, practical training and resources on all aspects of planning, implementing, running, and growing successful data analysis strategies.

PLUS the community support you need to ensure your data analysis skills achieve their full potential.

In fact, many in the community feel that the support they receive in the #shameless-ask channel is more than worth the entire investment.

Introducing Better Than Data Membership

Better Than Data will empower you to

Craft a career that not only fuels your passion for data but also garners the respect and recognition you deserve. Say goodbye to feeling undervalued and hello to a world where your expertise is sought after and appreciated.

Attract a steady stream of clients who value your services and stay engaged. No more worrying about client retention when you're delivering insights they can't get anywhere else.

Master the technicalities of data analysis tools like GA4, GTM, Server Side GTM, Big Query, and Looker Studio. Say goodbye to the hours of frustration trying to decipher these tools on your own. We're here to guide you every step of the way.

Eliminate the guesswork and the endless cycle of trial and error. We provide you with a clear, step-by-step roadmap to follow, so you can spend less time figuring things out and more time delivering results.

Tap into the collective wisdom of a community of data analysis professionals. You're not alone in this journey. Our community is here to support, inspire, and learn from each other.

Become a master at managing your data analysis projects. Less stress, more efficiency, and a whole lot of time saved.

What Makes Better Than Data Different


Leverage our extensive experience in the industry and a proven track record of driving the growth of numerous successful measurement marketing projects across a broad range of markets.

We walk the talk

While others teach unproven theory or rely on outdated experience - we're successful data analysts ourselves, we're in the trenches with our fingers firmly on the pulse of the latest tools and techniques.

Peer Support

With a growing community of members - all fellow data analysis professionals - the Better Than Data community is there 24/7 to answer all your questions and provide feedback and support.

Look Over Our Shoulder

Members tell us they learn a lot from watching us 'do our thing' - Better Than Data is a living 'case study', and we're transparent in showing behind the scenes of our own business.

No Fear-Mongering allowed

In an industry where fear-mongering is commonplace and tools are often pushed on you on the premise of impending doom, we stand apart. We don't twist facts to sell solutions. We operate on solid knowledge and understanding of technology, which allows us to stay calm and solve actual problems, not made-up ones.

Our Unwavering Dedication

We live and breathe data analysis and are thrilled to share the knowledge we've amassed and continue to learn alongside you. Our greatest joy comes from teaching and sharing our enthusiasm for data with the Better Than Data community. We're here for the long haul, committed to your success and our shared journey in the world of data.

Meet Your Instructors:

JJ Reynolds, a Hawaii native with a knack for storytelling and a keen understanding of digital analytics, brings his unique perspective and wealth of experience to the table. With a ‘B.S. in BS’ (read: communication degree) under his belt, he’s managed substantial ad budgets and worked with production companies and ad agencies before choosing to delve deeper into the digital analytics world. Frustrated by clients who couldn’t see ‘what is happening,’ he founded Mediauthentic to present not just numbers, but the story behind them.

Stockton Fisher, a near-accountant turned marketing maestro, shares his vast knowledge gained from diverse experiences such as being a product manager at Funnelytics and the marketing director for an eight-figure ecommerce brand. Recently stepping into fatherhood, Stockton is well-known for his love of teaching and educating others about tracking and measurement. Joining forces with Mediauthentic, he continues to provide world-class measurement systems to clients while maintaining his passion for teaching.

In 2022, we decided to take all of that knowledge and experience and create Better Than Data so that we could help data professionals like you to achieve success on a global scale. Better Than Data quickly became our full-time business and we’ve now helped countless professionals to master the art of data storytelling. And we seriously love spending our days supporting our members!

Both JJ and Stockton bring their love for what they do and their infectious enjoyment to every lesson, making learning not just informative, but fun!

Featured In

Dive into data your way

As a Better Than Data member you'll get immediate access to:​


In our Foundational Courses, we walk you step-by-step through every click and code adjustment, ensuring you establish a robust foundation for your measurement marketing setup. Our most coveted Foundational Courses are:

Google Tag Manager Foundations:

This course provides a comprehensive overview of Google Tag Manager. From creating your first GTM account to exploring the world of tags, triggers, and variables, you'll gain the practical knowledge needed to manage and implement effective data tracking strategies.

GA4 Foundations:

Dive into the world of Google Analytics 4 with our in-depth course. You'll learn how to set up your account, collect and customize data, and navigate the GA4 interface. The course also covers how to generate, interpret, and share insightful data reports using GA4's Explore feature.

Looker Studio Foundations:

Unlock the power of data visualization with our Looker Studio course. Starting with the basics of account setup and chart creation, you'll delve into advanced topics like custom functions and data blending. By the end, you'll be able to transform raw data into clear directions for what you need to do next.

Big Query Foundations:

Embark on a journey into the world of Big Query with our comprehensive course. You'll learn how to create your cloud console account, understand Google Cloud Projects, and work with Big Query. The course also covers practical techniques for selecting, filtering, and analyzing data.

*In the Foundations section you can also find courses on Google Sheets, Server-Side Google Tag Manager, and Data Wrangling.



Welcome to the art of selling data as a service. We’ll teach you how to converse ‘data’ with your clients, ensuring you’re always speaking their language. Our strategy courses include Value Delivery Strategy and Client Communications.

Value Delivery Strategy Course:

In our Value Delivery Strategy course, we redefine traditional concepts of pricing and value, guiding you through the creation of effective value ladders and strategy multipliers. You'll gain insights into our own strategies, learn to identify what you're truly selling, and understand the importance of the tools you use. This course equips you with a comprehensive strategy to deliver exceptional value to your clients, transforming the way you approach your services.

Client Communication Strategy Course:

Our Client Communication Strategy course is designed to help you master the art of client interactions. Starting with the rules of engagement, we take you on a journey through the entire communication process, from initial discovery to crisis management. You'll understand the nuances of project versus retainer communication, and learn effective strategies for building long-term relationships with your clients. This course is your guide to effective, impactful client communication.


Action Paths are comprehensive step-by-step guides designed to help you achieve specific tasks. These paths seamlessly blend foundational knowledge with strategic insights, providing you with a well-rounded approach to data analytics.

The Foresight System Action Path:

This course provides a comprehensive exploration of our signature Foresight System, teaching you how to strategically plan for leads and build offer journeys. You'll gain practical skills in implementing the system in GTM and creating insightful reports.

The Foresight System Backend Action Path:

Dive into the backend of the Foresight System with this course. You'll learn how to manage leads and transactions, blend data for analysis, and create visualizations in Looker Studio, equipping you with the knowledge to fully leverage the system.

Conversion Tracking Action Path:

Master the art of conversion tracking with this course. You'll learn how to define and map out the customer journey, understand conversion data, and implement tracking in WooCommerce and ThriveCart for effective data analysis.

Mixed Analytics GA4 Template Action Path:

This course guides you through the setup and use of the Mixed Analytics GA4 Template. You'll learn how to effectively manage your sheet, understand its limits, and use the Looker Studio and Foresight Templates for your data analysis needs.

*In the Action Paths section you will also find the UTM Tracking and Shopify Action Paths.

Action Paths

Unleash your data potential with key resources and community backing



If you're tired of reinventing the wheel every time a process needs repeating, our Standard Operating Procedures (SOPs) are your much-needed game changer. We've meticulously crafted these SOPs to be your roadmap to efficiency, leading you step-by-step through complex procedures with ease. Forget about inconsistencies, avoidable errors, or wasted hours on YouTube.

Cheatsheets & Templates


We provide all the resources we can to help you implement what you learn and make managing your data analysis tasks as easy as possible. These include: UA Tag Analyzer, GTM Tag Analyzer, GTM Tag Templates and Mix Analytics GA4 Template.

A Thriving Community


Our Slack community is the vibrant heart of Better Than Data, serving as your go-to hub for answers, feedback, support, inspiration, and networking with other data professionals. Plus, with JJ and Stockton actively participating, you'll have direct access to expert insights and guidance whenever you need it. We believe in the power of our community, and we think you'll find it amazing too.

Weekly Updates


Stay ahead of the curve with our weekly updates. We'll keep you in the loop about the latest happenings in the data world.

Better Than Data Live


Better Than Data Live are monthly live calls. Tune in as we discuss the latest trends, answer pressing questions, and tackle those seemingly unsolvable data conundrums. It's like having a data analysis masterclass at your fingertips, ready whenever you are.



From handy tips and tricks to additional tools, we've got a treasure chest of resources to aid you in your data journey.

Learn to build amazing things like this

Continuous learning tailored to you

At Better Than Data, we believe in the power of continuous learning and evolution. That’s why we’re always expanding our course offerings, staying ahead of the curve in the ever-changing landscape of data analysis. But what truly sets us apart is our commitment to our members. We listen to you, understand your needs, and often select new course topics based on your requests. After all, our mission is to empower you with the knowledge and skills you need to thrive in your data journey.​



Founder | VitalTechResults
"Better Than Data is the perfect online course platform for busy professionals who want to up their game. Whether you're a business executive, a stay-at-home mom, or just want to improve your productivity, their courses and resources will teach you the skills you need to achieve success.

Their courses are awesome but the best part is the exclusive Slack group! With Better Than Data's Slack group, you can connect with other members. Another cool thing to look forward to each month is the option and ask questions during live monthly hangouts."

Ahmad Kanani

Ahmad Kanani

Founder | Siavak
"I’ve found Better Than Data so unusually attractive as an offer (before joining) and so incredibly valuable as a program (after joining) that I’m genuinely happy to recommend it to anyone running a measurement-focused agency or freelance business who wants to stay top of the game.
I joined as a foundation member last year and can’t recommend it highly enough!

Sean Webster​

Sean Webster​

Founder | Mac 'n Cheese Media
'I can’t express how much of an impact Stockton has made on my Business. If you get an opportunity to work with him, you should definitely do that”​

James Santiago

James Santiago

Agency | Ads Manager
"I freakin love these weekly updates!!!

Your confidence makes me confident I made the right choice to be a member of BTD! "

Anne H

Anne H

Founder | Analytics Consultants
"I highly recommend "Better than Data". Whether you are a beginner, experienced marketer, or webmaster, you will find valuable information and insights that will help you.

JJ and Stockton are truly dedicated to helping their members succeed and it shows in everything they do from the lessons to membership calls. Their foundation series offers great video lessons which are short and casual, but complete. The length makes it easier for me to fit into my schedule.

They also stay on top of the issues such as Google limiting access to some of their APIs."

Giacomo Galanti

Giacomo Galanti

Digital Analyst | Digital.Galanti
"I really like JJ and Stockton's way of going deep. I have collected many interesting ideas and new ways of doing some things compared to before, both on the GA4 and GTM side but also on other things such as ideas on strategies and tactics in Looker Studio. I really like the informal style and practicality of the guys. I also find the Slack channel dedicated to subscribers very interesting.."

Attention! Better Than Data might not be the perfect fit for everyone, and we genuinely want to ensure it’s the right choice for you BEFORE you decide to join. We value your time and wouldn’t want you to invest it unwisely. So, let’s get straight to the point…

Who Better Than Data is for

Who Better Than Data is NOT for

It may seem odd, us attempting to discourage you from joining – but honestly, if Better Than Data isn’t the right fit, it won’t serve either of us well. We’re invested in your success (after all, you won’t stay if we’re not providing value, right?) – and that begins with ensuring Better Than Data is the right choice for you before you sign up.

Unlock Your Access to Better Than Data Now!

If you’re ready to elevate your data analysis skills and deliver unmatched value to your clients by joining Better Than Data, simply select your Journey option below and click the button to embark on your adventure with us…

The Consultant's Journey

$200/mo for 14 months
  • Access to comprehensive foundational courses and resources
  • Active, vibrant Slack community and monthly Better Than Data Live sessions
  • Tailored Action Paths and in-depth SOPs for streamlined operations

The Agency Team's Accelerator Journey

  • Full individual access for your entire team!
  • Dedicated Slack channel + NDA so you can ask our team your client questions!
  • Discounted hourly 1:1 rate for deep debugging.

What others are saying about us

Sure, we’re confident in the value we provide – it’d be concerning if we weren’t!
But don’t just rely on our word for it, take a look at this collection of praise and testimonials from our satisfied members…

Trina Kearney

Founder, Virtual Trina

Jordan Hill

Founder | Blue Highlighted Text

Tammy Martin

Agency Owner, Martin Marketing

Sean Webster

Founder, Mac n’ Cheese Media

Irene Pollak

Founder, Rumble Media

Fiona Smallwood

Measurement Marketer | The Peoples Digital

Frequently Asked Questions

So, you have questions? Let us try to answer those for you…

The world of data is evolving rapidly, and there’s no time like the present to dive in. If you’re serious about mastering data analysis and offering more value to your clients, you need a place where you can get answers to all your questions, and find a supportive community, then Better Than Data is that place.

Of course! There’s no gate, or doorman you have to go to in order to get the high quality support that you need and want. The real Stockton and JJ will be inside of the Slack Community, hosting trainings, and answering questions!

You get access to everything inside Better Than Data right away! No waiting for content to be released to you, just jump in and start learning straight away. We regularly update and add new material too – so your content library will continue growing.

If you cancel before your full payment you will be removed from the system & slack channel. If you have something major come up. Send a message! we are real people happy to make it work for you!

If you are looking for a loop hole we are not for you. We are in the habit of delivering HUGE value, not taking money hostage. We are real life people not an Amazon purchase you can quickly return. Just know if you ask for a refund you can never come back. We wont take your money. Refunds issued to date 👉 0

If you’re looking to keep growing and stay ahead of the curve, Better Than Data can help you refine your strategies, improve your client communication, and support you in achieving your future goals. We’ve helped clients from all walks of the data world, so there’s plenty of expertise on offer that you’re sure to benefit from in your continued growth.

Yes, just shoot us a DM & we’ll send you a link :p Only active members can be an affiliate

Unfortunately no 🙁 We offer async help & 1 live call a month.
If you want 1:1 live consulting we do charge an hourly rate for that.

While we don’t provide ANY guarantees (everyone is different and you still have to put in some work), we’ve been doing this for awhile and consistently charge $3k -$10k / month.

Normally, we’re not offering a trial, however, until the end of July, you are in luck!! You can get access to the Foundational courses, SOPs, and Templates absolutely free! Check it out now. And we hope you stay with us beyond July!

The Journey

$200/mo for 15 months
  • Access to comprehensive foundational courses and resources
  • Active, vibrant Slack community and monthly Better Than Data Live sessions
  • Tailored Action Paths and in-depth SOPs for streamlined operations

The Agency Team's Accelerator Journey

  • Full individual access for your entire team!
  • Dedicated Slack channel + NDA so you can ask our team your client questions!
  • Discounted hourly 1:1 rate for deep debugging.

Sorry , that is only for our BetterThanData Unlimited Members.

Click the link below to join!